In a town blessed with gnarly surf breaks and rip curls, it’s not surprising that many of the leisure activities revolve in and around the water. Hang ten with groms on the beginner breaks, learn to surf at one of the many surf schools in town, visit J’Bay Surf Village’s factory outlets for a bargain or duck into the JB Surf Museum and learn about the evolution of the surfboard. Various hiking trails surround the area, but there’s also sandboarding, beach horse rides, stand-up paddle boarding, scuba diving and, believe it or not, electronic bingo, to amuse. And, if you’re a beachcomber at heart, Jeffreys Bay’s shell museum boasts one of the largest collections in South Africa.